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naturaldeco.gifPaints - Natural Deco

Natural Deco Ltd.
The Technocentre,
Puma Way
Coventry,
CV1 2TT

Tel 02476 792607

http://www.naturaldeco.co.uk/

You should use Natural Paints, Plasters, Insulation and Woodcare products because set against onventional products...
they minimise considerable risks to your health,
they hugely reduce the environmental costs and impacts of your home,
they offer great benefits for the structural and physical integrity of a building

...and they encourage the use and development of products in general that are more healthy and more environmentally friendly in their recovery and manufacture, their degradation and their disposal, so helping to ensure a sustainable future for all.

For an authoratitive summary of the case for Natural Paints, Insulation materials and Woodcare products as sold on this site, please visit The National Green Specification [NGS] (partnered with the UK Building Research Establishment [BRE]).

Firstly, a word of warning. There are a lot of paint products on the market which claim to be 'natural' or 'organic' or eco-friendly'. But what do these terms mean? Is it possible to have a paint that is entirely eco friendly and healthy? In fact it is very hard to create a completely non toxic, guaranteed non allergenic, entirely eco friendly and completely efficient paint, even with natural ingredients. Gloss paints are especially hard to make entirely healthy. But what we can do is minimise the risks and adverse effects, or even virtually eliminate them. As for the semantics...

Natural products are those derived from minerals, plants and anilmals, sustainably produced, that either occur naturally in abundance or are farmed. If a manufacturer doesn't clearly declare all of the constituents of their paints, they are likely to be using acrylics and petro chemical derivatives as a base. Furthermore, if the plant derivatives are sourced from GM Soya grown on factory farms...or palm oil grown at the expense of rain forest...then it can hardly be said to be environmentally friendly! So a wider perspective may be needed to form a valid opinion.

'Organic' is a word that is much abused in this area. When we think of organic, we think of plants that are grown in the absence of synthetic fertilisers and pesticides, relying on nature to produce a crop. Unfortunately, in the world of chemistry, the word 'organic' refers to chemistry that is concerned with the manipulation of hydrocarbons. Petro chemicals and oil are hydrocarbons! And so there are companies who will claim their petro chemical based paints and products to be 'organic', knowing that people will be misled into buying it.

'Eco-friendly' is a catch all phrase that includes the above two and others. There are other phrases also. Even the term 'traditional' can be misleading as it usually merely describes a standard petro chemical paint that comes in traditional colours! Some paints point to health benefits, some to environmental benefits, most to both to varying degrees. The trick, if you have specific interests rather than simply being happy to use a product that is probably at least better on most fronts than conventional paints, is to treat advertising with a little cynicism and to find out just what goes into these paints, if they'll tell you, and compare those to your priorities.

In fact, most manufacturers who make claims in this direction do have something to offer in one way or another. Many products though are little more than conventional acrylic paints mixed with natural pigments or some other mitigating constituent.

Finally, bear in mind two issues; firstly that nature is not always gentle and non toxic and secondly that it's quite hard to create natural products that behave exactly like synthetic ones...natural paints tend to take longer to dry for example. So occasionally, small compromises are needed to ensure modern standards of usability. But Natural Products are about balance. And common sense. And living with nature. And about using products that minimise risk and damage to our health and to the world about us. In other words, they denote a sense of responsibility. And paint, for example, made from the same oils used as aromatherapy treatments are surely preferable to those containing petrol!

The paints and products offered for sale on this site are chosen for their allround abilities and characteristics, for the honesty and transparency of the manufacturers, the qualities and constituents of thgeir products and their sustainable practices and impeccable reputations in this area. This wider perspective is what we have taken to be the criteria for whether a product qualifies as 'natural' or 'eco-friendly'. Inevitably, some compromises are necessary in some areas for purely practical reasons. For example, the St Astier Lime Paint that we sell here contains a small proportion [less than 3%] of acrylic. But this makes the paint so very much easier to use in a modern context and the proportion is tiny by comparison with conventional paints, that we felt this was justified. Also, Auro paints contain a tiny fraction [less than 1%] of a synthetic agent to speed up the drying process. But given their astonishing attention to environmental sustainability in every other aspect, this is a valid compromise to make in order to render the paint more useable.

Whatever your priorities, be assured that the paints and other products sold here, in all their forms, are chosen for their massively reduced impact both on the environment and also on the health of you, the people who have to live with the effects of the materials that you choose to use to live with.


Creation date : 17/11/2007 @ 20:51
Last update : 17/11/2007 @ 20:51
Category : Paints
Page read 6031 times


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